Does brand ambassador confuse the customer?

A Brand Ambassador is someone that represents a Brand in a positive way and carries the brand message out to the public.

Brand ambassadors have a job in firmly connecting the consumers with that central idea by making it easier.

Brand ambassador bring four values adds on-

• Attention (familiar face)
• Association (with their core traits and reputations)
• Aspiration (with their unique stature)
• Associates (with their credibility and trust)

There are few good examples like Sachin’s MRF, Jalal Aga’s Pan Parag which are running well continuously since so many years. They have created a long-term impact by establishing strong central idea or proposition.

A Brand Ambassador should be selected which fits into the core offering of the product being advertised.

Are multiple brand ambassadors a waste of resources? Does it lead to confused audience and a weak brand connect?

Why would you want to have multiple brand ambassadors at the same time? What is the objective?

There is only one exceptions to this rule is Demographic. If your brand is best represented by different ambassadors, in different regions then it’s interesting to do that. For example, Global brands have different brand ambassadors for different regions. 

Multiple ambassadors are not advisable, as they are people, they have different appeal to different sets of people.